by Scott McCloud. New York, NY: HarperCollins, 1993
McCloud's cartoony avatar walks readers through the techniques and theories surrounding comic making — the world of sequential art. After numerous reprints, this book remains a comprehensive, authoritative and hugely useful tool for getting newbies to give comics a shot.
It has won multiple Harvey Awards including Best Graphic Album/Original Material and Best Biographical, Historical or Journalistic Presentation and Best Writer, and the Eisner Award for Best Comics-Related Book.
See how to use this book to teach writing comics in Worth A Thousand Words: Using Graphic Novels to Teach Visual and Verbal Literacy pages (124-125).